Book
Product & Delivery
Prioritisation that survives contact, writing that lets engineering start, discovery when your users are not consumers, measurement and its failure modes, dependencies and honest status, saying no well, pricing and unit economics, and scoping a non-deterministic feature.
For the Product and Delivery archetypes. Written for B2B, platform and internal contexts, which is what most postings in this atlas actually are.
CHAPTER 1
Prioritisation that survives contact
Frameworks produce rankings, not decisions. This is about the three things that actually determine what ships.
CHAPTER 2
Writing that makes engineering able to start
The product manager's real output is not the roadmap. It is the document that removes ambiguity.
CHAPTER 3
Discovery when your users are not consumers
The literature describes consumer discovery. Most postings in this atlas are B2B, platform or internal — where the method differs.
CHAPTER 4
Measuring a product
Metrics, OKRs, and the specific ways each is gamed. Named in only 14% of postings, which is itself a finding.
CHAPTER 5
Dependencies, critical path and honest status
The core of delivery work: knowing which of six teams can actually move the date.
CHAPTER 6
Stakeholders, and saying no well
The skill named in 81% of product and 90% of delivery postings — higher than anything technical.
CHAPTER 7
Pricing and unit economics
Named in 39% of product postings. The half of product management that engineers-turned-PMs most often skip.
CHAPTER 8
Scoping a feature whose core is non-deterministic
AI appears in 92% of product postings. This is the one skill that genuinely differs from ordinary product work.