AI from First Principles · Chapter 2
The four things people call “training”
The most expensive confusion in AI governance, and entirely avoidable.
Someone says “we want to train the AI on our customer data.” Before you answer, find out which of four completely different things they mean. They differ in cost by six orders of magnitude and — the part that matters to you — in whether the data can ever be removed.
Why deletion is the sharp question
If you are subject to any right-to-erasure obligation — GDPR Article 17, India's DPDP Act, CCPA — the four options are not equivalent and only two are comfortable:
| Approach | Where personal data ends up | Can you delete it? |
|---|---|---|
| Prompting | The request, and whatever logs captured it | Yes — a log retention problem you already solve |
| RAG | A search index you control | Yes — delete the document, re-index |
| Fine-tuning | Absorbed into weights as numbers | Not cleanly. The honest answer is retrain without it |
| Pre-training | The same, at enormous scale | No, and it is not your model anyway |
This is why “can we fine-tune on customer records?” deserves a different answer from “can the assistant search customer records?” — even though to the person asking they feel identical.
The questions to ask, verbatim
- “Are we changing the model's weights, or changing what we send it?”
- “If a customer asks us to delete their data next year, what exactly do we do?”
- “Where does the data physically sit between now and then?”
- “Whose data shares that location, and what separates them?”
Fine-tuning is usually not what they need
Teams reach for fine-tuning because it sounds like the serious option. Most business problems brought to it are better solved by retrieval, because the requirement is usually know our current facts rather than adopt a behaviour. Fine-tuning teaches style, format and task shape; it is an expensive and poor way to teach facts, and the facts go stale in the weights.
So the governance-friendly option is frequently also the technically better one. That is a good position to be in, and worth saying out loud in the meeting.