Brand / Visual Designer

Product Design & UX

Brand / Visual Designer

The craft end, and the one least changed by AI so far.

Full archetype card in progress

This role is mapped and its data is live — the figures on the field page come from parsing real postings. The full card — a decoded posting, the interview loop, a worked transcript of the decisive round, a three-week plan and pay bands — is still being written.

The themes below are complete, and are the more useful half.

The book for this field

Product Design & UX

What design postings ask for, designing for systems that are sometimes wrong, research at real sample sizes, design systems and accessibility, and the portfolio review that decides the loop.

CHAPTER 5The design loop and the portfolioThe portfolio review decides it, and it is judged on reasoning rather than on visuals.READ THE CHAPTER →CHAPTER 4Design systems and accessibility48% and 51% of postings. The two things that separate a product designer from a screen producer.READ THE CHAPTER →CHAPTER 1What design postings ask for185 postings, and AI appears in 93% of them — the highest share of any field measured here.READ THE CHAPTER →

All 5 chapters in Product Design & UX →

Cross-cutting

Skills every archetype tests

These are shared across every field on this site — the same question asked in different vocabulary — so preparation here compounds rather than being spent once. The book above is specific to your field.

Discovery before solutionThe decisive round in three separate archetypes, with the lowest pass rate of any stage.READ THE CHAPTER →Measuring what resists measurementTested in every field on this site under a different name — evals, SLOs, DORA, ablations. Named in 59% of AI and 42% of platform postings, and almost nobody studies it deliberately.READ THE CHAPTER →

Practice questions across all themes → · Back to Product Design & UX →